Accountants rule – PWC and co are bigger UK brands than Cadbury
And Sky and Marks & Spencer and Virgin etc. Or they are according to the latest brand valuation exercise from consultants Brand Finance. Valuing brands is a tricky exercise of course although no...
View ArticleBooming India ad market hits £3.66bn and set to overtake the UK within 20 years
A dramatic upsurge in advertising is driving the Indian media and entertainment industry according to new figures from KPMG. Advertising in India rose by 17 per cent to hit 266bn rupees (£3.66bn) in...
View ArticleAccountancy firm BDO turns to TV campaign to challenge the big four
BDO, a network of accountants scattered across the globe, is the fifth largest after the ‘big four’ – KPMG, PWC, Ernst & Young and Deloitte – which dominate the auditing of big global companies...
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